Course Features

Price

Original price was: £499.00.Current price is: £19.99.

Study Method

Online | Self-paced

Course Format

Reading Material - PDF, article

Duration

8 hours, 15 minutes

Qualification

No formal qualification

Certificate

At completion

Overview

Course overview
Who is this course?
Requirments
Career Path

Who is this Course for?

Course overview
Who is this course?
Requirments
Career Path

Requirements

Course overview
Who is this course?
Requirments
Career Path

Career Path

Course overview
Who is this course?
Requirments
Career Path

    • Defining Marketing in the 21st Century 00:10:00
    • Strategic vs Tactical Marketing Approaches 00:10:00
    • The Role of Marketing in Business Strategy 00:10:00
    • The Marketing Environment: PESTLE and SWOT Analysis 00:10:00
    • Marketing Ethics and Sustainability 00:10:00
    • Quantitative vs Qualitative Research Methods 00:10:00
    • Consumer Behaviour and Decision-Making Models 00:10:00
    • Using Data Analytics in Market Research 00:10:00
    • Segmenting, Targeting, and Positioning (STP) 00:10:00
    • Competitor Analysis and Market Mapping 00:10:00
    • Digital Marketing Landscape and Strategy 00:10:00
    • SEO, SEM, and PPC Advertising 00:10:00
    • Social Media Marketing and Influencer Strategy 00:10:00
    • Email Marketing, Automation & CRM Integration 00:10:00
    • AI, Chatbots & Personalised Marketing Trends 00:10:00
    • Building a Strong Brand: Identity and Equity 00:10:00
    • Brand Positioning Strategies and Value Propositions 00:10:00
    • Rebranding and Brand Portfolio Management 00:10:00
    • Case Studies in Global and UK Brand Strategy 00:10:00
    • IMC Planning: Objectives and Tools 00:10:00
    • Advertising Strategy and Campaign Development 00:10:00
    • Public Relations and Corporate Communication 00:10:00
    • Content Marketing and Storytelling Techniques 00:10:00
    • Budgeting and Evaluating IMC Campaigns 00:10:00
    • Product Lifecycle and New Product Development 00:10:00
    • Innovation and Value Creation 00:10:00
    • Go-to-Market (GTM) Strategy 00:10:00
    • Product Portfolio Management and BCG Matrix 00:10:00
    • Strategic Pricing Models and Theories 00:10:00
    • Sales Strategy, Forecasting & CRM 00:10:00
    • Channel Design, Distribution, and Retailing 00:10:00
    • E-commerce Platforms and Omnichannel Marketing 00:10:00
    • International Marketing Strategy 00:10:00
    • Adapting to Cultural and Legal Environments 00:10:00
    • Global Brand Management 00:10:00
    • Entry Modes and Market Selection Strategies 00:10:00
    • Key Marketing KPIs and ROI 00:10:00
    • Google Analytics and Website Metrics 00:10:00
    • Attribution Models and Conversion Analysis 00:10:00
    • Dashboards, Reports, and Data Visualisation 00:10:00
    • Leading Marketing Teams and Innovation 00:10:00
    • Change Management in Marketing Contexts 00:10:00
    • Creating a Strategic Marketing Plan 00:10:00
    • Capstone Project: Develop & Present a Full Marketing Strategy 00:10:00
      • Exam of Business Marketing Level 8 Advanced Diploma 00:50:00
      • Claim your Certificate 00:05:00

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    Course Features

    Price

    Original price was: £499.00.Current price is: £19.99.

    Study Method

    Online | Self-paced

    Course Format

    Reading Material - PDF, article

    Duration

    8 hours, 15 minutes

    Qualification

    No formal qualification

    Certificate

    At completion

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